Dubuc&Co.: a family affair

Dubuc & Co. is the child of Luc Dubuc and his pioneering vision. After realizing there was an opening in the market for quality wood veneer in Canada and the United States, he set about becoming one of the biggest suppliers of wood veneer in North America, a goal that was reached within 40 years. Today, Dubuc & Co. exports 75% of its production to the United States, which makes it one of the most important players in the industry.

Placages Nicolet Sud

Auspicious beginnings.

A reliable team and quality products make for continuous growth.


With the help of his wife and eldest son Sylvain, Luc Dubuc founded Placages Nicolet-Sud in 1977. During the first few years the company restricted its production to two wood species, oak and pine.


With the acquisition of a competitor, Placages Nicolet-Sud was able to grow and start production of veneer in more than seven wood species.


At the dawn of the new century, founder Luc Dubuc turned over company management to his sons, his nephew, and his son-in-law.


From 2013, David Dubuc and Denis Dubuc, respectively son and nephew of Luc Dubuc run the family business.

Placages Nicolet Sud

Today, we are an innovative business with family values.

The business continues to grow with a new name and a constant concern for improvement.


In 2018, Denis Dubuc passed the torch to a new co-shareholder, Dany Désilets, who was already operations manager within the company for three years. His involvement and academic background in engineering and administration made him the prime candidate to take over as sales and purchasing manager, and as vice-president. Denis, for his part, a shareholder for over 18 years and former vice-president and sales and purchasing manager, would stay on as a privileged advisor for the family business.


In 2019, a wind of change continued to blow through the business, bringing along a new branding. Placages Nicolet-Sud would become Dubuc & Co. in honour of the founder and his family, affirming the company’s warm and human spirit, as well as its sense of innovation and commitment to quality.

Placages Nicolet Sud
Dubuc & Co.

Securing the succession.


In 2021, David handed over the general management tasks to Dany, while maintaining the presidency of Dubuc & Co. David remains highly involved in the decision-making process and places great importance on the longevity of the family business. The Dubuc family is proud to be able to count on an experienced manager like Dany who, since his arrival at the company, has successfully developed client contact and helped the company grow. Dubuc & Co.’s numerous clients and suppliers will continue to do business with Dany, who has maintained his sales and purchasing tasks.
With a management team such as this one, the continuity of what made Dubuc & Co. a success is certainly guaranteed.

Today, we are an innovative business with family values.


Learn more about the vision, mission and values

that have driven our success in north america.